Incorporated as Prince and Associates, selling Life Insurance, Living Benefits and Investments.
Revolutionized Income Protection insurance in the industry by detaching Illness Insurance and Injury Insurance, enabling Injury coverage to be offered on a guaranteed-to-issue basis for an affordable premium.
Recognized the need for maximum lifestyle protection by introducing the option to calculate Disability Benefit amount based on the better of earned income or gross revenue.
Developed an exclusive partnership with The Co-operators to provide our industry-leading Disability Insurance products.
Revolutionized how Canadians buy disability and special risk insurance, and how quickly they receive coverage, by launching the industry’s first 100% electronic application system.
Became the largest independent distributor of living benefits in Canada and became a proud member of The Co-operators group of companies.
Launched a 100% paperless policy delivery process and secure online policyholder account management website, making it even simpler to access all policy details 24/7, in one convenient location.
Simplified the application, enrollment and plan administration processes for Multi-Life groups through the launch of our paperless Multi-Life program.
Doubled the amount of our guaranteed issue Critical Illness coverage, representing the highest guaranteed amount available in the Canadian market.
We’re on a mission. To help our customers attain financial security.
The EDGE was founded on the belief that everyone should be able to get insurance, and a one-size-fits-all model doesn’t align with what the majority of working Canadians need. While other companies have focused on insuring large corporations, The EDGE specializes in protecting the distinct risks of Canada’s self-employed and small business markets. That’s why we design, distribute and administer a unique suite of income protection, special risk and health & dental plans from leading Canadian insurers.
Where other plans fall short, The EDGE steps up with affordable, customizable benefits designed specifically for the under-served small business market. We streamlined traditional qualification processes and offer guaranteed issue coverage with most products so our customers receive the financial protection they need.
We are committed to making the insurance process as painless and transparent as possible, educating our customers along the way to find the products best suited for their needs.Small Business Benefits Individual Benefits
EDGE Mission To safeguard the lifestyles of our customers - simply.
EDGE Vision To be the trusted brand leader of lifestyle protection plans by setting a standard of "WOW" in everything we do.
EDGE Values Do the right thing because it's the right thing to do.
Affiliations & Partners
Our Insurance Partners
We partner with leading Canadian insurers who understand the ins-and-outs of the Canadian small business landscape to bring our clients the best protection available, all under one roof.
The Co-operators have been helping self-employed Canadians protect their income for over 65 years.
Green Shield Canada is on a mission to make health care accessible to all Canadians with its comprehensive approach to health and dental coverage.
Chubb combines passion for service with decades of experience to provide individuals and businesses large and small special risk insurance products tailored to their needs.
Allianz Global Assistance has been helping Canadians safely explore the world for over 30 years. By making travel insurance simple, Allianz helps you focus on enjoying your next adventure.
Our Advisor Network
From health plans to disability insurance and a full array of wealth-protection needs, our nationwide network of over 25,000 licensed advisors trust EDGE to protect their clients. All EDGE advisors are licensed and receive ongoing training and support from our industry experts. When you’re most vulnerable, you can trust that EDGE and our advisors will be there to support your physical and financial wellbeing.Find an EDGE Advisor
We care for our community as much as we do for our customers. That’s why giving back is a fundamental part of our culture and woven into everything we do.
EDGE News & Announcements
We are constantly working to educate Canadian consumers and improve access to the insurance products they need. See our most recent updates below, or visit the EDGE Resource Centre for valuable information and tips about securing your financial independence.