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About The EDGE

The Edge Benefits Inc. is the No. 1 provider of flexible, affordable benefits for Canadian small businesses. Why? Because we’re a small business too, but also have the financial backing of the best individual insurance brand in Canada – The Co-operators group of companies. Over 60,000 Canadians trust The EDGE because we have been putting policyholders’ needs first for over 35 years and have proudly compensated customers with over $200 million in the last 15 years alone.

Our story. Protecting Canadians, their families and their businesses for over 35 years.

1985

Incorporated as Prince and Associates, selling Life Insurance, Living Benefits and Investments.

1993

Revolutionized Income Protection insurance in the industry by detaching Illness Insurance and Injury Insurance, enabling Injury coverage to be offered on a guaranteed-to-issue basis for an affordable premium.

1996

Recognized the need for maximum lifestyle protection by introducing the option to calculate Disability Benefit amount based on the better of earned income or gross revenue.

2013

Developed an exclusive partnership with The Co-operators to provide our industry-leading Disability Insurance products.

2013

Revolutionized how Canadians buy disability and special risk insurance, and how quickly they receive coverage, by launching the industry’s first 100% electronic application system.

2015

Became the largest independent distributor of living benefits in Canada and became a proud member of The Co-operators group of companies.

2018

Launched a 100% paperless policy delivery process and secure online policyholder account management website, making it even simpler to access all policy details 24/7, in one convenient location.

2019

Simplified the application, enrollment and plan administration processes for Multi-Life groups through the launch of our paperless Multi-Life program.

2019

Doubled the amount of our guaranteed issue Critical Illness coverage, representing the highest guaranteed amount available in the Canadian market.

We’re on a mission. To help our customers attain financial security.

The EDGE was founded on the belief that everyone should be able to get insurance, and a one-size-fits-all model doesn’t align with what the majority of working Canadians need. While other companies have focused on insuring large corporations, The EDGE specializes in protecting the distinct risks of Canada’s self-employed and small business markets. That’s why we design, distribute and administer a unique suite of income protection, special risk and health & dental plans from leading Canadian insurers.

Where other plans fall short, The EDGE steps up with affordable, customizable benefits designed specifically for the under-served small business market. We streamlined traditional qualification processes and offer guaranteed issue coverage with most products so our customers receive the financial protection they need.

We are committed to making the insurance process as painless and transparent as possible, educating our customers along the way to find the products best suited for their needs.

Small Business Benefits Individual Benefits
EDGE Mission To safeguard the lifestyles of our customers - simply.
EDGE Vision To be the trusted brand leader of lifestyle protection plans by setting a standard of "WOW" in everything we do.
EDGE Values Do the right thing because it's the right thing to do.

Affiliations & Partners

Our Insurance Partners

We partner with leading Canadian insurers who understand the ins-and-outs of the Canadian small business landscape to bring our clients the best protection available, all under one roof.

The Co-operators have been helping self-employed Canadians protect their income for over 65 years.

Green Shield Canada is on a mission to make health care accessible to all Canadians with its comprehensive approach to health and dental coverage.

Chubb combines passion for service with decades of experience to provide individuals and businesses large and small special risk insurance products tailored to their needs.

Allianz Global Assistance has been helping Canadians safely explore the world for over 30 years. By making travel insurance simple, Allianz helps you focus on enjoying your next adventure.

Our Distributors

Our Advisor Network

From health plans to disability insurance and a full array of wealth-protection needs, our nationwide network of over 25,000 licensed advisors trust EDGE to protect their clients. All EDGE advisors are licensed and receive ongoing training and support from our industry experts. When you’re most vulnerable, you can trust that EDGE and our advisors will be there to support your physical and financial wellbeing.

Find an EDGE Advisor

Community Involvement

We care for our community as much as we do for our customers. That’s why giving back is a fundamental part of our culture and woven into everything we do.

EDGE News & Announcements

We are constantly working to educate Canadian consumers and improve access to the insurance products they need. See our most recent updates below, or visit the EDGE Resource Centre for valuable information and tips about securing your financial independence.

NEW $50,000 Guaranteed Issue Critical Illness Protection

News and Updates - 03/26/2019 Learn More

2018 Travel Insurance Renewal Notice

News and Updates - 10/01/2018 Learn More

Help us Support Mental Health at Southlake Regional Health Centre

News and Updates - 04/30/2018 Learn More

The Edge Benefits Announces a Game Changing New Health and Dental Plan

News and Updates - 06/01/2017 Learn More
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