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NEW $50,000 Guaranteed Issue Critical Illness Protection

- 03/26/2019

The Edge Benefits Announces NEW $50,000 Guaranteed Issue, and $50,000 Simplified Issue Critical Illness, with No Underwriting for Family History

Newmarket, ON, Mar 26, 2019 – Neil Paton, Partner, President and Chief Executive Officer of The Edge Benefits, announced today the launch of some significant enhancements to their industry leading Critical Illness product as well as a new Child Critical Illness Rider.

“Critical Illness insurance is a valuable product for all Canadians, providing peace of mind by helping to minimize the financial hardship from a sudden and unexpected illness while they recover” says Paton. “With the rate of disabilities and the cost of treatment both on the rise, we are making it even easier for people to help get the protection they need without the underwriting headaches associated with many traditional Critical Illness Plans.”

Historically, the product provided $25,000 of coverage for the 23 covered conditions with no medical questions asked, and an additional $75,000 available with underwriting. Effective April 1st, the Guaranteed Issue portion is doubled to $50,000 with no medical questions required, with an additional $50,000, now available with Simplified Underwriting, bringing the total coverage available to $100,000, all without any family history underwriting.

“In addition, we are introducing a new Child Critical Illness Rider of $10,000 with the same comprehensive 23 covered conditions, plus four additional covered conditions: Cerebral Palsy, Cystic Fibrosis, Down’s Syndrome, and Muscular Dystrophy.

“This is a great opportunity for Advisors to review the needs of their clients, to make sure their coverage is adequate, and that they have sufficient illness protection,” says Paton. “It is yet another example of how we Advocate on behalf of our clients and advisors, striving to provide more and more reasons for them to make The Edge Benefits their first choice for benefits.”

To find out more, please visit our site to register for one of our upcoming educational webinars running throughout the month of June.

About The EDGE

The EDGE is a proud member of The Co-operators group of companies offering a simplified approach to complex living benefit solutions for the Canadian consumer, which has been revolutionary in the insurance industry. They provide the self-employed and small business owner with insurance solutions specifically designed to meet their needs. Located in Newmarket, Ontario, they currently have 100 employees, over 60,000 policyholders, and have paid out over $200 million in benefit claims in the last 15 years. Approximately 25,000 licensed insurance advisors across Canada currently select the EDGE products when offering Living Benefit Solutions to meet their clients’ needs. Visit the EDGE Critical Illness Insurance web page for more information.

About Chubb Life Insurance Company of Canada

This Critical Illness insurance coverage is underwritten by Chubb Life Insurance Company of Canada (“Chubb Life”). Chubb Life is part of the Chubb group of insurance companies, with operations in 54 countries. Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients.

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