About Our Company

Vision


To be the trusted brand leader of
lifestyle protection plans by
setting a standard of "WOW"
in everything we do.

Mission

To safeguard the lifestyles of
our customers ~ Simply.

Values

Do the right thing because
it's the right thing to do


The EDGE is celebrating 30 years in business, and is a proud member of The Co-operators Group Limited.

Our simplified approach to offering complex living benefit solutions to the Canadian consumer has been revolutionary in the insurance industry. We provide the self-employed and small business owner with insurance solutions specifically designed to meet their needs.

Located just north of Toronto in Newmarket, Ontario, we currently have 80 Employees, and over 45,000 policyholders.

Approximately 14,000 licensed insurance advisors across Canada select the EDGE products when offering Living Benefit Solutions that meet their clients' needs.

We've paid out over $100 million in benefit claims in the last 10 years.