About Our Company

The EDGE is celebrating
over 30 years in business,
and is a proud member
of The Co-operators
Group Limited.

The EDGE Mission

To safeguard the lifestyles of our customers - Simply.

The EDGE Vision

To be the trusted brand leader of lifestyle protection plans by setting a standard of "WOW" in everything we do.

The EDGE Values

Do the right thing because it's the right thing to do.

Our simplified approach to offering complex living benefit solutions to the Canadian consumer has been revolutionary in the insurance industry. We provide the self-employed and small business owner with insurance solutions specifically designed to meet their needs.

Located just north of Toronto in Newmarket, Ontario, we currently have 80 Employees, and over 45,000 policyholders. Approximately 14,000 licensed insurance advisors across Canada select the EDGE products when offering Living Benefit Solutions that meet their clients' needs.

We've paid out over $150 million in benefit claims in the last 10 years.

President's Message

My name is Neil Paton, and as the President and Chief Executive Officer of The Edge Benefits, it's my pleasure to welcome you to The Edge Benefits.

As Canada's Lifestyle Protection Company, we look forward to being of service to you.

The EDGE™ was established in 1986 to design, distribute, and administer a unique suite of lifestyle protection products from leading Canadian Insurers, specifically for those of you without a comprehensive benefit plan through your employer; recently becoming members of the Co-operators Group Limited.

Our Mission is to Safeguard the Lifestyle of our Customers - Simply.


EDGE History

1985

Incorporated as Prince and Associates selling Life, Living Benefits and Investments

1989

Focused our energy on Disability Insurance

1993

Detached Illness and Injury in the marketplace allowing them to be sold separately which allowed the Injury coverage to be offered on a guaranteed to issue basis.

1996

Recognized the need for Lifestyle Protection by introducing Disability Benefits based on the better of Earned Income or Gross Revenue.

2001

Developed an exclusive partnership with UnumProvident Canada, a leader in the traditional living benefits market.

2009

Developed a Board of Directors and a Leadership Team.

Co-operators became our Disability Insurer.

2013

Co-operators acquires our block from RBC (Formerly UnumProvident Canada)

2014

The Edge Benefits continued to grow to become the largest independent distributor of living benefits in Canada and in 2015 became a proud member of the Co-operators Group of Companies.

2015
















The Leadership Team

Neil Paton

President & Chief Executive Officer

Scott Moffatt

Chief Business Development Officer

Rod Pimm

Head of Distribution

Lorain Keeso-Perri

Chief Operating Officer

Christa Lake

Chief Financial Officer

Carol Leitch

Executive Assistant to the President

Jarrod Cameron

Vice President, Information Technology

Aidan Mackenzie

Vice President of Distribution

Accessibility Policy

The Edge Benefits Inc. is committed to excellence in serving all customers, including people with disabilities.

Accessible formats and communication for all of our products and services, including feedback are available upon request.