About Our Company


To be the trusted brand leader of
lifestyle protection plans by
setting a standard of "WOW"
in everything we do.


To safeguard the lifestyles of
our customers ~ Simply.


Do the right thing because
it's the right thing to do

The EDGE is celebrating 30 years in business, and is a proud member of The Co-operators Group Limited.

Our simplified approach to offering complex living benefit solutions to the Canadian consumer has been revolutionary in the insurance industry. We provide the self-employed and small business owner with insurance solutions specifically designed to meet their needs.

Located just north of Toronto in Newmarket, Ontario, we currently have 80 Employees, and over 50,000 policyholders.

Approximately 14,000 licensed insurance advisors across Canada select the EDGE products when offering Living Benefit Solutions that meet their clients' needs.

We've paid out over $150 million in benefit claims in the last 10 years.